FbStart London

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We are excited to invite you to FbStart LONDON!

This Facebook event is designed to help rapidly growing, leading start-ups in the UK accelerate user growth, engagement and ultimately drive greater business results by leveraging Facebook’s acquisition and distribution tools – both organic and paid.

Speakers will include Andrew ‘Boz’ Bosworth, Facebook’s global director of engineering. Boz is one of Facebook’s earliest employees and is famously the creator of the Facebook news feed. We will also be hosting a panel discussion with top start-ups to hear about their experiences.

Topics covered will include:

  • Make the best of the facebook Platform, on web/mobile and discover Parse
  • Create a seamless login and user registration flow to optimise your conversion rate
  • Share beautiful stories in news feed to get discovered by the people who matter to your business, in the place where they discover the things that matter most to them
  • Leverage our unique targeting tools to reach your existing customers on Facebook and also identify high potential prospects with similar characteristics
  • Reach and acquire high-value users at scale using Mobile App Install Ads 


This half-day session will be capped off with office-hours with our product and marketing specialists where you can dive into what you have learned in more depth. 
This event is geared towards startup founders and people focusing on marketing, growth, user acquisition. It will be non-technical in nature.

If you would like to attend, please RSVP. We can accommodate two people per company. 


Space is limited so contact us soon to avoid disappointment!

We hope to see you there!


The Facebook Team

 

12:00PM Registration opens
1:00PM Welcome
1:05PM Move fast and break things (Andrew Bosworth, Global Director of Engineering)
1:25PM Reach all the people who matter to you (Eric Edge, Head of Marketing Communications, EMEA)
1:45PM The evolution of the Facebook platform: build, grow & promote (Julien Codorniou, Director, EMEA Platform)
2:05PM How to build a great social app & drive viral growth (Vijay Shankar, Platform Product Marketing Manager)
2:30PM Break & networking
3:00PM Grow your mobile app & acquire high-value users (Juanma Jura, Team Lead, EMEA Global Marketing Solutions)
3:30PM Partnering for success: Facebook Preferred Marketing Developers (John Lamphiere, Regional Director, UK & Ireland)
3:45PM Test, iterate & scale for results: Panel Discussion with Secret Escapes (Tom Valentine, co-founder & CEO), YPlan (Ross Murray-Jones, senior business analyst) and Zaggora (Malcolm Bell, co-founder & MD)
4:30PM Ask us anything: Q&A session with the Facebook team
5:00PM Drinks & 'office hours'
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